TSUNEISHI HOLDINGS CORPORATION (Head Office: 1083 Tsuneishi, Numakuma-cho, Fukuyama, Hiroshima; President: Katsunari Kambara) hereby announces that it will change its company name as part of its brand strategy, effective 1 January 2026, as outlined below.

Effective date: Thursday, 1 January 2026
*Please note that only the company name will change; there will be no changes to the registered address or other details.

Background to the Name Change

In May 2025, the Company launched the TSUNEISHI Design Project (TDP) with the aim of strengthening branding across the entire TSUNEISHI Group. Under the shared keyword “design”, the project seeks both to establish the TSUNEISHI brand and create value for the future, placing importance on creativity, sensitivity and imagination.

Purpose of the Name Change

As part of the TDP initiative, the decision to incorporate the word “Group” into the company name reflects our ambition to communicate the identity of a diversified business organisation, while fostering a greater sense of familiarity and trust among stakeholders.

Unifying the TSUNEISHI Group Corporate Identity (CI)

A new corporate identity, established in May 2025, is being progressively implemented throughout all companies and foundations within the TSUNEISHI Group.

New CI

Looking Ahead

With this change of company name, we will continue our efforts to unify the TSUNEISHI Group CI and enhance communication both internally and externally.